Bay of Plenty business valuation benchmarks
Business valuation evidence for the Bay of Plenty, drawn from 1,092 verified sales recorded by licensed NZ business brokers. Indexed price trends, median time-to-sell, recent comparables and an industry breakdown, covering the Bay of Plenty region across every ANZSIC division.
The state of the Bay of Plenty business sales market
The Bay of Plenty is one of New Zealand's fastest-growing regions, and Tauranga's expansion has made it a consistently active business-sales market. Bizstats has recorded 1,092 verified Bay of Plenty sales, spanning hospitality, retail, manufacturing and the trade-services businesses that ride population growth. Accommodation and Food Services is the most active category at roughly 31% of recorded transactions.
The indexed median Bay of Plenty sale price reached 380 by 2025, a 280% cumulative rise on the 2010 baseline, among the strongest of any NZ region. With only a modest sample behind each year's median, the index swings sharply, so the multi-year trend matters more than any single year.
Median time-to-sell has been stable, close to 4 months in most years and 4 months by 2025. SDE multiples have stayed broadly flat, so the headline price growth reflects larger, stronger businesses coming to market rather than buyers paying a richer multiple per dollar of earnings.
Sale price and SDE multiple figures are indexed to 2010 = 100. The +% values show cumulative change since the 2010 baseline. The full dollar medians, by industry and sub-category, are available in a Bizstats valuation report.
Indexed median business sale price in Bay of Plenty
Median sale price for business transactions recorded in Bay of Plenty, indexed to 2010 = 100. The underlying dollar medians by industry and sub-category are published in the Bizstats valuation report.
Commentary: The Bay of Plenty price index reached 380 by 2025, a 280% cumulative rise since 2010 and one of the steepest in the country. The index is volatile, briefly touching 576, because each year rests on a modest sample of recorded sales. Read the multi-year trend: the long-run direction is a pronounced appreciation.
Indexed median SDE multiple in Bay of Plenty
Median SDE (Seller's Discretionary Earnings) multiple paid for businesses in Bay of Plenty, indexed to 2010 = 100. The price index tracks what businesses sell for; the SDE multiple index tracks what buyers are paying per dollar of earnings. Actual multiples by industry are published in a Bizstats valuation report.
Commentary: The Bay of Plenty SDE multiple has not structurally re-rated. The index has moved within a 63-114 band since 2010, sitting at 87 by 2025. The strong sale-price growth therefore reflects bigger, stronger businesses transacting more than buyers paying a richer multiple per dollar of earnings.
What buyers pay for in a Bay of Plenty business sale
The average split of the sale price into tangible assets, stock and intangibles (brand, customer base and other non-physical value) for business transactions recorded in Bay of Plenty, year by year. Each bar is a 100% view: it shows the mix, not the dollar value.
- Tangibles
- Stock
- Intangibles
| Year | Tangibles | Stock | Intangibles |
|---|---|---|---|
| 2010 | 35% | 6% | 59% |
| 2011 | 58% | 4% | 38% |
| 2012 | 41% | 8% | 51% |
| 2013 | 38% | 3% | 59% |
| 2014 | 51% | 5% | 44% |
| 2015 | 52% | 3% | 45% |
| 2016 | 34% | 3% | 63% |
| 2017 | 24% | 2% | 74% |
| 2018 | 28% | 1% | 71% |
| 2019 | 20% | 3% | 77% |
| 2020 | 13% | 4% | 83% |
| 2021 | 18% | 2% | 80% |
| 2022 | 17% | 5% | 78% |
| 2023 | 15% | 2% | 83% |
| 2024 | 17% | 4% | 79% |
| 2025 | 17% | 3% | 80% |
Commentary: Across the Bay of Plenty's recorded sales the median deal split roughly 17% tangible assets, 3% stock and 80% intangibles by 2025. The intangible share has moved from 59% in 2010 to 80% (+21 points), with Accommodation and Food Services the most-traded category shaping the regional mix.
Median time-to-sell for Bay of Plenty businesses
Median months from listing to unconditional sale for business transactions in Bay of Plenty. A leading indicator of buyer demand. Tighter time-to-sell signals stronger competition for available stock.
Commentary: Time-to-sell has been steady, with a median close to 4 months through most of the period, a high of 6 months in 2020 and 4 months by 2025. A consistently short time-to-sell signals a broad, active buyer pool drawn by the region's growth.
Recent business sales in Bay of Plenty
A sample of recent anonymised transactions recorded in Bay of Plenty. Each row shows the ANZSIC sub-category, revenue, SDE and sale month, with revenue and SDE rounded to the nearest $100,000. Full anonymised comparables with exact sale prices and SDE multiples are in a Bizstats valuation report.
| ANZSIC | Revenue | SDE | SDE X | Sold |
|---|---|---|---|---|
| Other Agriculture and Fishing Support Services | $3,100,000 | $600,000 | ••• | Apr 2026 |
| Other Goods and Equipment Rental and Hiring n.e.c. | $1,000,000 | $300,000 | ••• | Mar 2026 |
| Other Machinery and Equipment Wholesaling n.e.c. | $900,000 | $100,000 | ••• | Feb 2026 |
| Other Specialised Machinery and Equipment Manufacturing | $500,000 | $200,000 | ••• | Feb 2026 |
| Other Polymer Product Manufacturing | $2,400,000 | $500,000 | ••• | Feb 2026 |
| Tiling and Carpeting Services | $700,000 | $300,000 | ••• | Feb 2026 |
| Clothing Retailing | $600,000 | $200,000 | ••• | Dec 2025 |
| Other Building Installation Services | $200,000 | $100,000 | ••• | Dec 2025 |
| Cafes and Restaurants | $1,000,000 | $100,000 | ••• | Nov 2025 |
| Accommodation | $400,000 | $200,000 | ••• | Nov 2025 |
See what they actually sold for. A Bizstats valuation report unlocks exact sale prices, SDE multiples and time-to-sell for businesses in Bay of Plenty by ANZSIC sub-category.
Create a Bizstats report →Sample drawn from 1,092 verified Bay of Plenty transactions, updated as new sales are recorded by our network of licensed NZ business brokers.
Business sales by industry in Bay of Plenty
Recorded Bay of Plenty business sales by ANZSIC industry division. Accommodation and Food Services leads with 341 recorded sales, about 31% of the regional total. Follow any linked industry for its nationwide benchmarks.
| Industry (ANZSIC division) | Recorded sales | Share of region |
|---|---|---|
| Accommodation and Food Services | 341 | 31% |
| Retail Trade | 188 | 17% |
| Manufacturing | 122 | 11% |
| Other Services | 102 | 9% |
| Wholesale Trade | 66 | 6% |
| Construction | 64 | 6% |
| Education and Training | 47 | 4% |
| Administrative and Support Services | 33 | 3% |
| Professional, Scientific and Technical Services | 32 | 3% |
| Rental, Hiring and Real Estate Services | 31 | 3% |
| Transport, Postal and Warehousing | 26 | 2% |
| Arts and Recreation Services | 11 | 1% |
| Agriculture, Forestry and Fishing | 10 | 1% |
| Health Care and Social Assistance | 7 | 1% |
| Information Media and Telecommunications | 4 | 0% |
| Public Administration and Safety | 4 | 0% |
| Electricity, Gas, Water and Waste Services | 2 | 0% |
| Financial and Insurance Services | 1 | 0% |
| Not Elsewhere Included | 1 | 0% |
Industries with a published benchmark page are linked. Counts span every recorded year; where a region has fewer than 15 recorded sales in an industry the sample is too thin to benchmark that industry x region cell reliably.
Put these Bay of Plenty benchmarks to work
Apply Bizstats Bay of Plenty benchmarks to a specific business: your own, a target acquisition or a comparable you're researching. Three free tools, no signup, real insights.
Work out Seller's Discretionary Earnings for a Bay of Plenty business, step by step.
Calculate SDEStart hereApply industry multiples to your SDE and get a market value estimate for a Bay of Plenty business in seconds.
Try for FreeCalculate the return on investment for a Bay of Plenty business purchase.
Calculate ROIBay of Plenty business valuation FAQ
The Bay of Plenty is a consistently active market driven by Tauranga's growth. Bizstats has recorded 1,092 verified Bay of Plenty sales spanning hospitality, retail, manufacturing and trade-services. Accommodation and Food Services is the most active category at roughly 31% of recorded transactions.
Yes, strongly. Indexed to 2010 = 100, the median Bay of Plenty sale price reached around 380 by 2025, a 280% increase and one of the steepest of any NZ region. Year to year the index is volatile, because each year rests on a modest sample, but the long-run direction is firmly up. The underlying dollar medians by industry are in a Bizstats valuation report.
SDE multiples vary far more by industry than by region. Location, lease terms, customer concentration and the strength of trading history all influence where a specific business lands. The exact SDE multiples for a Bay of Plenty business in your industry are published in a Bizstats valuation report.
Median time-to-sell for Bay of Plenty businesses sits at roughly 4 months and has been stable since 2010. A consistently short time-to-sell reflects an active buyer pool drawn by the region's growth.
Accommodation and Food Services leads with 341 recorded sales, followed by Retail Trade and Manufacturing. The full ranking is in the industry breakdown on this page, and each industry with a published benchmark page is linked. You can also browse all industry benchmarks directly.
Bizstats publishes market direction freely (indexed trends, sample counts, time-to-sell, industry breakdowns), but the underlying dollar medians and SDE multiples are part of a paid Bizstats valuation report. This split lets buyers, sellers, brokers and accountants benchmark direction at no cost.
The dataset is updated monthly, with new transactions constantly flowing in from our network of licensed New Zealand business brokers. The indexed trends and charts on this page are benchmarked from 2010.
About this page
The benchmark figures, charts and recent comparables above are drawn from 1,092 verified business sales recorded in Bay of Plenty by licensed NZ business brokers. The written analysis is generated from that data and reviewed by the Bizstats team, and is refreshed as new sales are recorded. These are indicative market benchmarks, not a formal valuation. See our Terms of Use.
Benchmarks last updated .
Learn more about business valuation
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