Personal and repair services business valuation benchmarks for New Zealand
Valuation evidence for New Zealand personal and repair services businesses, drawn from 1,077 verified sales recorded by licensed NZ business brokers. Indexed price trends, median time-to-sell, recent comparables and a regional heatmap, covering ANZSIC Division S nationwide.
The state of the NZ personal and repair services market
Other Services (ANZSIC Division S) covers automotive repair and maintenance, hairdressing and beauty, and a broad range of personal services. Bizstats has recorded 1,077 sales in the category. Auckland accounts for roughly 49% of transactions, followed by Canterbury and Bay of Plenty.
This is one of the strongest-performing categories Bizstats tracks on price. The indexed median sale price reached 263 by 2025, a 163% cumulative rise on the 2010 baseline, among the largest of any industry.
Unusually, the SDE multiple index has also re-rated upward, sitting at 151, well above its baseline. Buyers are paying more per dollar of earnings, not just buying larger businesses. Steady local demand, repeat customers and relatively recession-resilient services have made automotive and personal-care businesses attractive acquisitions.
Sale price and SDE multiple figures are indexed to 2010 = 100. The +% values show cumulative change since the 2010 baseline. The full dollar medians, by sub-category, are available in a Bizstats valuation report.
Indexed median personal and repair services sale price
Median sale price for New Zealand personal and repair services business transactions, indexed to 2010 = 100. The underlying dollar medians by sub-category are published in the Bizstats valuation report.
Commentary: The price index reached 263 by 2025, a 163% cumulative rise and one of the steepest across all Bizstats industries, touching 350 at its peak. Each year's median rests on a modest sample, so the path is volatile, but the long-run appreciation is pronounced.
Indexed median personal and repair services SDE multiple
Median SDE (Seller's Discretionary Earnings) multiple paid for New Zealand personal and repair services businesses, indexed to 2010 = 100. The price index tracks what businesses sell for; the SDE multiple index tracks what buyers are paying per dollar of earnings. Actual multiples by sub-category are published in a Bizstats valuation report.
Commentary: Unlike most categories, the personal and repair services SDE multiple has genuinely re-rated. The index has ranged across a 100-192 band and sits at 151 by 2025, clearly above the 2010 baseline. Buyers are paying a richer multiple per dollar of earnings, reflecting steady local demand and the resilience of repair and personal-care services.
What buyers pay for in a personal and repair services business sale
The average split of the sale price into tangible assets, stock and intangibles (brand, customer base and other non-physical value) for NZ personal and repair services business transactions, year by year. Each bar is a 100% view: it shows the mix, not the dollar value.
- Tangibles
- Stock
- Intangibles
| Year | Tangibles | Stock | Intangibles |
|---|---|---|---|
| 2010 | 49% | 9% | 42% |
| 2011 | 53% | 4% | 43% |
| 2012 | 40% | 7% | 53% |
| 2013 | 35% | 3% | 62% |
| 2014 | 41% | 5% | 54% |
| 2015 | 45% | 6% | 49% |
| 2016 | 28% | 3% | 69% |
| 2017 | 32% | 5% | 63% |
| 2018 | 28% | 3% | 69% |
| 2019 | 27% | 6% | 67% |
| 2020 | 21% | 2% | 77% |
| 2021 | 22% | 2% | 76% |
| 2022 | 19% | 6% | 75% |
| 2023 | 25% | 2% | 73% |
| 2024 | 21% | 7% | 72% |
| 2025 | 22% | 5% | 73% |
Commentary: Other Services covers personal care, repair and maintenance trades that hold few hard assets. By 2025 the median sale split about 22% tangible assets, 5% stock and 73% intangibles, the dominant component. The intangible share has moved from 42% in 2010 to 73% (+31 points): the value sits in the client base, reputation and recurring work, not the equipment.
Median time-to-sell for NZ personal and repair services businesses
Median months from listing to unconditional sale for NZ personal and repair services business transactions. A leading indicator of buyer demand. Tighter time-to-sell signals stronger competition for available stock.
Commentary: Time-to-sell has lengthened, from around 3 months in 2010 to 5.5 months by 2025, peaking at 6.5 months in 2022. As prices and multiples have risen, buyers have become more selective, and the higher value of recent listings means longer, more considered sale processes.
Recent personal and repair services business sales in NZ
A sample of recent anonymised personal and repair services transactions. Each row shows ANZSIC sub-category, region, revenue, SDE and sale month, with revenue and SDE rounded to the nearest $100,000. Full anonymised comparables with exact sale prices and SDE multiples are in a Bizstats valuation report.
| ANZSIC | Region | Revenue | SDE | SDE X | Sold |
|---|---|---|---|---|---|
| Other Automotive Repair and Maintenance | Auckland | $800,000 | $100,000 | ••• | Mar 2026 |
| Other Personal Services n.e.c. | Northland | $600,000 | $100,000 | ••• | Mar 2026 |
| Other Personal Services n.e.c. | Auckland | $100,000 | $100,000 | ••• | Feb 2026 |
| Other Personal Services n.e.c. | Auckland | $2,300,000 | $400,000 | ••• | Jan 2026 |
| Other Automotive Repair and Maintenance | Auckland | $800,000 | $100,000 | ••• | Dec 2025 |
| Hairdressing and Beauty Services | Canterbury | $600,000 | $100,000 | ••• | Nov 2025 |
| Other Automotive Repair and Maintenance | Auckland | $600,000 | $100,000 | ••• | Nov 2025 |
| Other Automotive Repair and Maintenance | Auckland | $2,300,000 | $800,000 | ••• | Nov 2025 |
| Hairdressing and Beauty Services | Auckland | $600,000 | $100,000 | ••• | Nov 2025 |
| Other Personal Services n.e.c. | Auckland | $800,000 | $200,000 | ••• | Oct 2025 |
See what they actually sold for. A Bizstats valuation report unlocks exact sale prices, SDE multiples and time-to-sell for personal and repair services businesses by ANZSIC sub-category.
Create a Bizstats report →Sample drawn from 1,077 verified personal and repair services transactions, updated as new sales are recorded by our network of licensed NZ business brokers.
Personal and repair services business sales by NZ region
Personal and repair services transaction activity and median time-to-sell mapped across New Zealand's 16 regions. Auckland leads with 529 recorded sales, ahead of Canterbury and Bay of Plenty. Switch the metric to compare regional time-to-sell, and click any region for its benchmarks.
| Region | Transactions | Median time-to-sell (months) |
|---|---|---|
| Northland | 17 | 2 |
| Auckland | 529 | 3 |
| Waikato | 55 | 4 |
| Bay of Plenty | 102 | 4 |
| Gisborne | 1 | Insufficient sample |
| Taranaki | 53 | 4 |
| Manawatu | 18 | 3.5 |
| Hawke's Bay | 8 | Insufficient sample |
| Wellington | 37 | 4 |
| Tasman | 4 | Insufficient sample |
| Nelson | 18 | 4 |
| Marlborough | 6 | Insufficient sample |
| West Coast | 0 | Insufficient sample |
| Canterbury | 186 | 3 |
| Otago | 37 | 4 |
| Southland | 6 | Insufficient sample |
Put these personal and repair services benchmarks to work
Apply Bizstats personal and repair services benchmarks to a specific business: your own, a target acquisition or a comparable you're researching. Three free tools, no signup, real insights.
Work out Seller's Discretionary Earnings for an automotive, beauty or personal-services business, step by step.
Calculate SDEStart hereApply industry multiples to your SDE and get a market value estimate in seconds.
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Calculate ROIPersonal and repair services business valuation FAQ
ANZSIC Division S, Other Services, brings together automotive repair and maintenance, hairdressing and beauty salons, and a wide range of personal services. Bizstats has recorded 1,077 sales across the category.
Strongly. Indexed to 2010 = 100, the median sale price reached 263 by 2025, a 163% cumulative rise, among the largest of any Bizstats industry. Steady local demand and repeat custom have supported values.
The Bizstats SDE multiple index for this category sits above its 2010 baseline, one of the few industries where buyers have re-rated multiples upward. Recurring customers, local catchment loyalty and recession-resilient demand make automotive and personal-care businesses attractive. Location, lease and the strength of trading history drive variation between individual businesses.
Median time-to-sell is around 5.5 months and has lengthened as prices and multiples have risen. Higher-value listings draw more selective buyers and more considered sale processes than they did a decade ago.
Auckland leads with 529 recorded sales, followed by Canterbury (186) and Bay of Plenty (102). Where a region has fewer than 15 recorded sales we do not publish a time-to-sell figure, since the sample is too thin to benchmark reliably.
The dataset is updated monthly as new transactions flow in from our network of licensed New Zealand business brokers. Recorded coverage reaches back well over a decade, and the indexed trends on this page are benchmarked from 2010.
About this page
The benchmark figures, charts and recent comparables above are drawn from 1,077 verified personal and repair services business sales recorded by licensed NZ business brokers. The written analysis is generated from that data and reviewed by the Bizstats team, and is refreshed as new sales are recorded. These are indicative market benchmarks, not a formal valuation. See our Terms of Use.
Benchmarks last updated .
Learn more about business valuation
Guides that explain the metrics behind these personal and repair services benchmarks: SDE, earnings multiples, the ANZSIC classification and how market-based valuation works.
Understanding the Role of SDE in Business Valuation
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Market Based Valuation 101
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Understanding ANZSIC
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