Don't pay $100,000 too much for that business.
Asking prices are set by sellers. Sale prices are set by the market. Imagine signing at $500,000 when comparable businesses have been selling closer to $400,000: without the sales data, you would never know. A Bizstats report shows you what businesses like the one you are looking at actually sold for.
Check the real numbersIllustrative example. Reports from NZ$60, no subscription.
You already know how this works.
Think about house prices. When a house goes on the market, its value is based on what similar houses in the area recently sold for. Every house is different, but comparable properties give us a clear starting point for value.
Valuing a house
A three-bedroom home in Ponsonby is worth what other three-bedroom homes in Ponsonby recently sold for. Real estate agents call these “comps”.
Valuing a business
A cafe in Auckland is worth what other similar cafes recently sold for. Business valuers call this a “market-based valuation”.
Bizstats collects real sale data from business brokers across New Zealand, so you can make valuation decisions grounded in real sale data.
The most expensive words in business buying: "the price seemed about right"
Most people buying a business in New Zealand see only one number: the asking price. There is no public register of business sale prices, so unless you have access to sales data, you are negotiating blind against someone who set the price.
Bizstats holds New Zealand business sale statistics in one database. A report shows you the sale prices and earnings multiples of businesses comparable to the one you are considering, so you can see in minutes whether an asking price sits inside or outside the market.
How do you value a business? Like this.
Market-based valuations compare what similar businesses sold for, relative to their earnings. Enter the business's seller's discretionary earnings to see an indicative value.
| Business | SDE | Sale Price | SDE Multiple | |
|---|---|---|---|---|
| Inner-city cafe | $120K | $243K | 2.02× | |
| Suburban bistro | $155K | $338K | 2.18× | |
| Takeaway shop | $95K | $187K | 1.97× | |
| Licensed restaurant | $180K | $392K | 2.18× | |
| Brunch cafe | $140K | $285K | 2.04× | |
| Average | $138K | $289K | 2.08× |
Your SDE
2.08
Av. SDE Multiple
$519,378
Indicative Asset Value
Your SDE (Earnings)
2.08
Multiple
$519,378
Asset Value
These are illustrative comparables only. Bizstats reports provide actual data from real NZ business sales.
See real dataSee exactly what you get
A Bizstats report turns the sale prices and earnings multiples of comparable New Zealand businesses into an implied value range you can put next to an asking price and compare.

What does it cost?
A fraction of one per cent of the price of most businesses.
Pricing breakdown
Need heaps of data? Get in touch to explore bulk pricing and bespoke solutions.
Questions buyers ask us
A Bizstats report is a summary of real New Zealand business sales that match the industry, size and region you choose. It shows what comparable businesses actually sold for, so you can compare an asking price against the market rather than guessing.
Bizstats collects sale statistics from business sales across New Zealand and collates them into a single database. It is New Zealand data about New Zealand businesses, not overseas benchmarks.
Reports start from NZ$60 excluding GST. If you want to compare several industries or scenarios, volume pricing brings that down to $50 per report for 5 to 9 reports and $45 for 10 or more.
No. Reports are built around a small number of clear measures, like sale price and earnings multiples. If you can read a rental appraisal, you can read a Bizstats report, and our free tools explain each term as you go.
Create a free account at bizstats.report, describe the business you are looking at, and the Report Builder finds matching sales. You only pay when you generate a report, with secure checkout through Stripe.
The asking price is their number. Find out the market number.
Reports from NZ$60. Pay per report, no subscription.
Get the sales data